Blog

Keep up to date with the latest news, trends and information regarding data, machine learning and artificial intelligence.

Content Personalisation At Scale

Marketers often take a broad approach for content distribution. They create more and more great content that sits on the company website in hopes of visitors discovering it and making a purchasing decision. However, a big portion of that content sits unused. The...

5 Examples Of Machine Learning In The Travel Industry

Use Cases Of Machine Learning In The Travel Industry Machine learning helps you to uncover natural patterns in large amounts of data. It plays a key role in delivering personalised experiences to individual users at scale. Machine learning models are widely used...

R or Python?

Which Programming Language for Data Science Should An Excel User Learn? Let’s be honest, you love Excel. You know how to use VLOOKUP, how to create a pivot table, how to split text into columns, how to write macros... you know it all. It’s beautiful and logical and…...

Why Does A Data Warehouse Kick Ass?

What is a Data Warehouse…? A data warehouse sounds complicated, and you might think that it is yet another tool or technology someone is trying to sell you. If you already have your data in your current systems of record (CRM, CMS, product catalogue, ecommerce...